How One Article Led to Three Investor Intros

Originally published in SeedStage Digest (Aug 2023)

A founder spotlight. A few screenshots. A quote from the founder about what they were building next. That was it.

But within 48 hours, the article was shared on LinkedIn, posted to Hacker News, and picked up by a few niche VC scouts — leading to three intro calls, a small angel check, and a whole new wave of user signups.

That’s the power of early narrative.

The founder, Maya Delgado, hadn’t even planned to raise. “I was just trying to get feedback,” she said. “I didn’t expect it to lead to anything serious.”

But it did. And not because the article was flashy — but because it was **real**. It told the story behind the product, what problem it was solving, and what she was struggling with. It showed momentum without sounding like hype.

Articles like these — small, honest, human — are often more effective than cold outreach, investor databases, or deck blasts.

“Investors are still people,” said one seed-stage scout who discovered Delgado’s post. “They want to believe in something early, not just something big.”

For early founders, don’t underestimate the power of a well-timed article. Sometimes the right paragraph, published in the right place, can start a ripple you never expected.